Founder, Kind Karma Company
Crafting jewellery was a hobby Laurinda enjoyed as a therapeutic pastime when she herself was a youth and the simple pleasure of crafting beautiful pieces became the core of her inspiration in founding Kind Karma Company. Surrounded by entrepreneurs, starting a business had always been a lifelong goal but for her, giving back and ensuring positive community impact were the ultimate motivating factors and so, she adopted the social enterprise model to craft her own form of change. Having suffered through mental illness and understanding the challenges of traditional employment associated with the path to healing, Laurinda saw a need to help at-risk and transitioning homeless youth, who had undoubtedly been through many more obstacles and were facing challenges similar to what she had been through, find employment in a safe and understanding environment. Today, Kind Karma Company partners with local organizations with similar goals to employ at-risk and transitioning homeless youth to handcraft quality jewellery and to help them gain financial independence through an innovative art therapy-based employment model. Proceeds from all sales are returned to employees to support their individual goals and aspirations with the hope that as these youth transform into successful adults, they too, will have the ability and motivation to continue to pay kindness forward.